Strategic Hospitality Management - A Plan for the Expansion of Accor Essay

Strategic Hospitality Management - A Plan for the Expansion of Accor - Essay ExampleSo Europe as a totally (including France) has a total of about 50% of Accors business, but the Asian market has only 9%. Considering the populations of Asia and their growing middle class, this seems a somewhat reorient proportion with ample room for improvement. The proportions hotel business are as follows As the company has been successful within the Economy sector it seems logical to plan for the succeeding(a) using the paradigm that has succeeded thus far. GOALS The Accor Board is planning on continued expansion with 10,000 rooms per annum over 2007/2008. This represents a fairly modest 2.2% rise per annum. This emersion is planned across both established markets, such as in Europe and North America, and emerging markets in the developing world, such as Latin American, the Middle East, and Asia. PROPOSAL Established Markets Country The country chosen for expansion in the established market is Switzerland. The brand that will be expanded is the reckon ETAP band. Switzerland is a logical and promising choice for the following reasons. 1)The Swiss economy is one of the most advanced in the world and has a broad roam of economic activity, with a main focus on the banking and tourism sectors Switzerlands economy is based on a highly qualified labor suck up performing highly skilled work. The main areas include micro-technology, hi-tech, biotechnology, and pharmaceuticals, as well as banking and insurance know-how. Most of the people working in Switzerland are active by small and medium-sized enterprises.